Where it started.
OVHcloud operates in a technical category where customer messages need to be timely, useful and relevant. During my role in Singapore, I worked on digital communication and automated customer journeys alongside regional teams.
The problem to solve.
Improving engagement required more than sending additional messages. Journeys needed better targeting, experimentation and iteration.
What I owned.
As Digital Marketing Specialist, I designed and optimized automated journeys and digital communications, ran A/B testing and collaborated with regional marketing and analytics partners across APAC.
How we tackled it.
- Reviewed customer touchpoints and automation opportunities.
- Designed and refined journeys around relevant communications.
- Used A/B tests and conversion optimization to learn what worked.
- Collaborated with regional analytics and marketing teams to inform improvements.
What came out of it.
The improved customer journeys and digital communications increased user engagement by 18%.
The 18% engagement improvement is from the current resume; no campaign-specific visual assets are reproduced.
This editorial case study reflects available project descriptions and resume material, rather than unpublished campaign files.
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